Getting a temporary 9-5 does not mean you've failed at your biz

Let’s say you are $100,000 short of the revenue goal you set for yourself for 2023..

You are frustrated.

You are wondering how you’re going to keep going because you are barely breaking even.
You don’t have any leads signed up for new project work in 2024

[and if you're reading this and biz is going well, keep reading, my friend - none of us is immune from income dips - especially in this economy]

I see you. And I need to share some challenging truths with you today.

Sometimes your entrepreneurial journey will have detours, bumps, etc.

That doesn’t mean you’re doing anything wrong - that just means you are a business owner lol.

Our paths are rarely straightforward.

I’ve seen it in myself: income highs and lows, team expansion and contraction, new offers, etc etc etc… detours happen.

But today, I need you (and I) to stop assigning meaning to these redirections.

I need you to stop talking about how things “should” be done or where you thought you’d be at this point in your biz.

There is no playbook here.

There is no perfect way to do this that you haven’t discovered.

Instead, I want you to help you come up with a gameplan to calm your mind so that you can access that CEO version of yourself.

And you can’t 100% put on your CEO hat if you are extremely stressed about the money-side of your business.

This is not a criticism, friend - it is a fact.

It is normal to worry about money, debt, expenses. You are a human and we are living in an extremely challenging time for small business owners.

But if you are worried about making payroll or paying your mortgage next month, I can guarantee that you are not in the open-minded, relaxed, receiving state I need you to be in to create the next big thing in your biz.

So, once you have a good sense of “the numbers” aka where things are at for you financially right now, I need you to take a small step in another direction to create some calm and predictability for your brain.

This is called a pivot.

Today, I have 2 suggestions for what that pivot could look like.

(And I know one of these suggestions is going to hit you like a bag of flour. Stick with me, friend.)

Create a new service or offer a new item/good that you can sell to clients at a lower price point
Get a temporary 9-5 job or find a short term contract

What do both of these suggestions have in common? Well, they:

Allow for cash to start coming in the door immediately
Create the opportunity for you to regain some confidence as a biz owner - a small win in the form of new work or a new client can be the bump you need to keep going
Are not how you’d ideally spend your time

I know you don’t like to read about getting a 9-5 again. If you’re like me, that kinda feels like failure. But what if we looked at it another way?

What if getting that 9-5 for four months is actually the thing that allows you to calm down enough to start dreaming about a slightly different direction in your biz and you realize the contacts from your 9-5 might actually help with this new direction?

Or what if offering a service at a lower price point gives a perfect-fit client the opportunity to experience what it’s like to work with you and your team (aka fabulous), and she magically decides to invest with you for a $42,500 project?

These things are possible for you. Money is available. People are buying. I’ve seen evidence in my clients’ financials and I’ve seen it in my own too.

But sometimes in order to move forward, we need to take a bit of a detour first.

Remember that the detour isn’t leading you to a dead end, it’s getting you to where you want to be, in a slightly different way than you expected. And that's completely fine.

Sending you so much love today on your entrepreneurial journey.

Let's chat

Take care and talk soon,

Tanya