Rejection…

Today, we're getting tres vulnerable and talking about a topic that has been a big area of growth for me over the past 3 years.  

I want to talk a bit about my personal approach to dealing with rejection in business, friend.

Why?

Because when you hit a certain revenue level, your continued success is less about your technical know-how and more about your ability to keep going in the face of uncertainty, challenge, and rejection.  

And, if you’re an entrepreneur, I know that you’ve faced A LOT of rejection.  

Scratch that: if you’re an entrepreneur who is on a **growth trajectory**, you’ve experienced a lot of rejection such as…

❌ Potential clients who say your prices are too high

❌❌ Team members who leave for a shiny, new opportunity across the street

❌❌❌ Existing clients who say they’re going to renew, but change their mind

❌❌❌❌ New services that no one buys

You know what I’m talking about….

And if you’re a sensitive chickie like moi, rejection really, really stings and can cause spirals, thoughts of quitting and sh*t behaviours like:

• Lowering your prices out of fear that no one will buy unless you charge less

• Shifting your messaging so you only attract safe, familiar, small clients

• Delaying the rollout of a new service because the last one was a flop:

• Not backfilling a key team position because the last person left on bad terms

So…. let’s not do that.  Instead, friend, I want you to keep trying to do the big, hard stuff because - I’ll say it again: 

⭐️ When you hit a certain revenue level, your continued success becomes far less about your own technical skills, and much more about your ability to keep going in the face of challenge, uncertainty and rejection.⭐️

And today, I’m going to share my personal approach to dealing with rejection.  

✅ It’s the exact process I turned to when I found out I lost my biggest client earlier this month.

✅ It’s the exact process that propelled me to reach out to a perfect-fit client with seven times the revenue of the client I lost.

✅ And it’s the exact process that got me on a sales call with that potential client who subsequently asked for a proposal.  (Tbd on if they sign or not!!) 

Suffice it to say, this process works. 

And I’m sure you’ve read or heard something similar before.  The magic is not in the steps but in getting out your paper and pen, and actually DOING the steps.  

So let’s dive in:

STEP ONE

Identify the negative belief about myself that’s spinning around in my head.

For example: “I’m never going to get more clients.  Clients always say no to me.  My services are too expensive.  People don’t want to invest right now because of inflation.  Client X didn’t renew because I suck at consulting.”

STEP TWO

Come up with a potential alt truth (aka what could also be true about what has just happened to me?)

For example: “I am mid-sales cycle.  Clients are pausing before they jump into investment decisions.  It is just a matter of weeks before someone says yes to 7-fig CEO.  My team and I do excellent work that I am so proud of and we enabled the client that’s not renewing to do it on their own. Sometimes we outgrow our clients and they’re no longer an energetic match for us.”

STEP THREE

What do I know to be true about myself and my team?

We lead the way in consulting in Western Canada with the most up-to-date skill sets and cutting-edge material.

We do excellent work that I am so proud to share with our clients.

Our clients are thoughtful.

We are great at client acquisition and would rather have a few perfect-fit clients versus lots of wrong clients.

STEP FOUR

What actions would I take if I knew and deeply believed these beliefs were true?

• Reach out to J for launch help later this summer

• Reach out to 2 leads - Client P and Client S

• Draft newsletter and stories on Topic X

That’s it.  If you’re still reading, you’ll know that’s not a hypothetical example - it’s me lol.   

And what happened after I did these steps, friend? 

Within 5 days, I signed a new client in 7-Fig CEO who is a ridiculously great fit for this program.  And we've already started working on a plan that will absolutely move her closer to her 7-fig revenue goal.  

That’s all I have for you today, friends.  If you try these steps, I’d LOVE to hear from you about what happens next…  

Take care and talk soon,

Tanya